3 tips for trade show success

Exhibiting at or visiting your first trade show can be an exciting, exhausting and let's face it, overwhelming experience. After working in the trade event industry for close to 5 years now, I brace myself each August as we prepare for the madness to begin. For those of us who have experienced the long days and ups & downs that come with any event, we know how to prepare for the long days ahead (two words: comfortable shoes) but if it's your first show the experience can be daunting, nerve wracking and downright frightening. 

Last year I wrote an article for the CWC that was called Trade Show 101 and helped designers with the often the tricky decision about being ready enter the wholesale world.  I wanted to share Part 2 of that article because it's especially timely and gives 3 tips for trade show success. Hopefully it helps to ease those first time jitters and yes, I'm serious about the shoes...trust me.