Exhibiting at or visiting your first trade show can be an exciting, exhausting and let's face it, overwhelming experience. After working in the trade event industry for close to 5 years now, I brace myself each August as we prepare for the madness to begin. For those of us who have experienced the long days and ups & downs that come with any event, we know how to prepare for the long days ahead (two words: comfortable shoes) but if it's your first show the experience can be daunting, nerve wracking and downright frightening.
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